Traditional marketing

  • Advertising: the basics
    Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each
  • Comply with advertising standards
    The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful
  • Work with an advertising agency
    How to get the best strategic, sales and campaign support from advertising agencies including how to choose and manage an agency that right for your business
  • Public relations (PR)
    How to use the media, the internet and other sources of publicity to raise the profile of your business
  • Telemarketing
    How to get started in telemarketing and how to create a successful telemarketing programme
  • Direct marketing: the basics
    How to use direct marketing to communicate your sales message to your customers
  • Trade shows and exhibitions
    Getting the most out of trade shows - using specialist event companies, attending trade events abroad