Traditional marketing

  • Advertising: the basics
    Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each
  • Comply with advertising standards
    The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful
  • Work with an advertising agency
    How to get the best strategic, sales and campaign support from advertising agencies
  • Public relations (PR)
    How to use the media, the internet and other sources of publicity to raise the profile of your business
  • Telemarketing
    How to get started in telemarketing and how to create a successful telemarketing programme
  • Direct marketing: the basics
    How to use direct marketing to communicate your sales message to your customers
  • Trade shows and exhibitions
    Getting the most out of trade shows - using specialist event companies, attending trade events abroad