Traditional marketing
Advertising
Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
Work with an advertising agency
How to get the best strategic, sales and campaign support from an advertising agency including how to choose and manage one that is right for your business.
Public relations (PR)
How to use the media, the internet and other sources of publicity to raise the profile of your business.
Telemarketing
How to get started in telemarketing and how to create a successful telemarketing programme
Direct marketing
How to use direct marketing to communicate your sales message to your customers
Trade shows and exhibitions
Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.