Traditional marketing

  • Advertising

    Why every business should consider the possible benefits of advertising, how to get the most from it, types of advertising and the pros and cons of each.

  • Comply with advertising standards

    The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.

  • Work with an advertising agency

    How to choose, manage and get the best strategic, sales, and campaign support from the right advertising agency for your business.

  • Public relations (PR)

    How to use the media, the internet and other sources of publicity to raise the profile of your business.

  • Telemarketing

    How to get started in telemarketing and how to create a successful telemarketing programme.

  • Direct marketing

    How to use direct marketing to communicate your sales message to your customers.

  • Trade shows and exhibitions

    Getting the most out of trade shows and exhibitions including choosing the correct trade show to attend locally and internationally.