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Market penetration strategy
Understand what market penetration is, how to measure it and tactics to use to help you gain market share or grow revenue through sales.
Financing for business growth
Introduction to financial planning for growth, including equity, venture capital and funding from business angels.
Business assets
Introduction to business assets, including keeping asset records, valuing assets, selling assets and asset protection.
Improve the way your business operates (video)
Video explaining how to change the way your business operates to improve performance.
Difference between assets and liabilities
Assets are resources that you own, while liabilities are obligations that you have – the difference between them is your equity in the company.
Different types of business assets
Assets are resources that your business owns or leases that provide economic value - for example cash, equipment or intellectual property.
Protecting your business assets
How to protect your business' financial, physical and intangible assets by following good asset protection practices.
Transferring and selling assets
Understand the differences between an asset sale and a share sale, the types of asset disposal and the relevant tax implications.
Importance of assets in business
Assets are crucial in helping you generate revenue, increase your business’ value and facilitate the running of your business.
Managing assets in business
Systems, processes and standards that can help you efficiently monitor and manage your business assets.
Business asset valuation
How to determine the value of your tangible and intangible business assets, and find out how much your intellectual property is worth.
Intangible assets
Intangible assets are non-physical resources, such as brand, reputation and intellectual property, which help you generate value for your business.
Tangible assets
Tangible assets are physical items of value in your business - including current assets like cash, and fixed assets like machinery, property and stock.
Step-by-step guide to starting a business
What to do when starting a business, including advice on business plans, financial and legal requirements
Mid and East Antrim business support
How to make a success of doing business in the Mid and East Antrim Borough Council area
Derry City and Strabane business support
How to make a success of doing business in the Derry City and Strabane District Council area
Fermanagh and Omagh business support
How to make a success of doing business in the Fermanagh and Omagh District Council area
Mid Ulster business support
How to make a success of doing business in the Mid Ulster District Council area
Business mistakes: poor or inadequate market research
Conduct thorough market research and get to know your clients when you start-up in business.
Business mistakes: taking your eye off the competition
Analyse and monitor your business competition so you are one step ahead.