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New digital patents service: one year to go
The new service, launching in spring 2024, will see the process of applying for a patent dramatically transformed.
Belfast Chamber Business Awards 2023
Belfast businesses have until 8 September 2023 to apply for the Belfast Chamber Business Awards.
SBRI funding for innovation in fusion energy
Organisations can apply for a share of up to £5.6 million to develop solutions for fuel cycle services which use lithium.
Creative industries to benefit from funding boost
UKRI’s investments will support research and innovation across the sector.
Alcohol Duty reforms from 1 August 2023
On 1 August 2023, the Alcohol Duty system will become simpler as the four separate taxes for beer, cider, spirits and wine is replaced.
Advantages and disadvantages of email marketing
Email marketing can be a cost-effective way to reach your audience that can drive results, consider the pros and cons to make it work for your business.
Build your email marketing list
How to encourage people to sign up to receive your marketing emails through communicating the benefits, offering exclusive content, discounts and incentives.
Email marketing and privacy law
How to comply with legal obligations when sending electronic mail, including observing the Privacy and Electronic Communications regulations and opt-ins.
Five email marketing essentials to make your campaign a success
Key steps to maximise the impact of your email marketing campaigns including crafting the perfect subject line and keeping it relevant, engaging and consistent.
Measure performance and improve your email marketing campaigns
Analyse the data to monitor the performance of your email marketing campaigns so that you can measure your success and make changes to improve future campaigns.
Email marketing list opt-ins and opt-outs
Opt-in and opt-out procedures for email marketing messages, what type of opt-in and opt-outs mean for your business, and how to follow data protection rules.
Creating engaging content for your email marketing
What to include in your email marketing to increase click through rates including email headers, amount of content, calls-to action, images and text.
Rules about buying email databases
The laws relating to marketing databases regarding issues such as opt-ins, opt-outs, obtaining consent, privacy and data protection.
Email marketing and data protection
When you are allowed to provide an individual's personal information to a third party – you must take measures to protect customers’ personal information.
Email marketing best practice
How to ensure email deliverability and increase open and click rates by cleaning your lists regularly, using the right subject line and avoiding spam words.
Get Paid Guide for music creators
This new guide equips music creators with step-by-step guidance on what music data is, why it matters and what to do with it.
Proposed legislative changes to producing and supplying heated tobacco products
Later this year it is expected to be illegal to produce or supply heated tobacco with characterising flavour in Northern Ireland.
Knowing our customers' needs - Up and Running (video)
2023 IOP Business Awards are now open
Labelling and packaging rules for specific sectors
The legal requirements for price-marking and labelling precious metals, footwear, food, drink tobacco and toys.