

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.
Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaigns.
However, it is important not to overuse email marketing. Receiving marketing emails can irritate people if it is irrelevant, too frequent or unwanted.
Organisations are required to comply with various data protection legislation, including The Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulations (GDPR). Enforcement action may be taken against any organisations that do not comply with their obligations under PECR and GDPR and substantial fines may be issued and contractual liability may arise.
The benefits of email marketing include:
Some of the potential problems of email marketing include: