Search results
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
Direct marketing
How to use direct marketing to communicate your sales message to your customers.
Advantages and disadvantages of direct marketing
The pros and cons of using direct marketing tactics such as telemarketing, email marketing and direct mail to reach your audience and generate sales.
Direct marketing: legal issues and best practice
Key regulations that may affect your direct-marketing activities including the data protection act, and how to ensure your activities are within the law.
Using your customer database for marketing
Benefits of using your database for marketing purposes, segmenting your customers by their purchasing behaviours and being aware of potential problems.
Why use direct marketing?
Discover how direct marketing can help your business, allow you to focus on specific target markets, measure success, build relationships and gain new business.
Leaflet drops and handouts
When handing out leaflets or door-to-door distribution may be effective – consider the potential benefits and the possible pitfalls of leafleting and handouts.
Types of direct marketing
The types of direct marketing tactics available to businesses including; direct mail, leaflet drops, handouts, email marketing, telemarketing and SMS marketing.
Direct mail
What direct marketing is, tips for a successful direct marketing campaign and the typical items you might include in your mailing campaign.
Developing a pricing strategy
What to consider when developing your pricing strategy as well as understanding your competition, customers and tactics.
Price your product or service
Find out how to make key decisions on what prices to set and how to build a pricing strategy.
Advantages and disadvantages of pay-per-click advertising
Understand how pay-per-click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
How pay-per-click search advertising works
Understand how pay per click advertising can help you reach your clearly defined market segments through search engines and your chosen keywords.
Choose the right keywords for your PPC campaign
Read about how to choose the most relevant keywords which is the key to converting clicks into sales.
Types of pay-per-click advertising
How to display keyword ads, including paid search marketing, display ads, social media advertising, price comparison websites and affiliate marketing.
Creating a pay-per-click campaign
How to create a paid search marketing pay per click campaign, including the considerations you must make (such as targeting) and how to optimise the campaign.
The difference between cost and value
Understand the difference between the cost of producing your product, the price for providing it and the value customers attach to it.
Covering fixed and variable costs
Advice on how to set prices that cover fixed and variable costs including an example of how to calculate this.
Optimising PPC campaigns
How to optimise a paid search marketing pay- per- click campaign, including analysing keywords and matching options.