Despite the rapid growth in the use of e-commerce by both consumers and businesses, not all e-commerce developments are a success. There are a number of reasons for this. Being aware of the most common problems and pitfalls experienced by businesses selling online can help you avoid them.
This guide will give an overview of some of these common e-commerce pitfalls. It will provide you with some useful pointers in terms of what not to do, and things to take account of, as you develop your own e-commerce offerings.