Guide

Common e-commerce pitfalls

Introduction

Despite the rapid growth in the use of e-commerce by both consumers and businesses, not all e-commerce developments are a success. The reasons for this vary and are often dependent upon a particular set of circumstances or issues. Nevertheless there is a common thread between many of the problems and pitfalls experienced by businesses selling online.

This guide will give an overview of some of the more common e-commerce pitfalls. It will provide you with some useful pointers in terms of what not to do, and things to take account of, as you develop your own e-commerce offerings.