What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site.
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Content marketing can help you build relationships with potential customers and increase brand awareness.
How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness
An overview of mobile commerce and how it can help your business
What you need to consider before launching a podcast for your business, the pros and cons, and how to set up and run a podcast series.