Digital marketing

  • Develop a digital marketing plan

    What are the key components of a digital marketing plan, how to write each important section and what benefits can such a plan deliver to your business

  • Email marketing

    Email marketing best practice advice to improve open and click rates and secure sales through email campaigns and how to comply with email related regulations

  • Search engine optimisation (SEO)

    Learn how to use search engine optimisation techniques to improve your website's ranking on search engine results pages and increase traffic to your site

  • Pay-per-click and paid search advertising

    How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked

  • Content marketing

    Content marketing can help you build relationships with potential customers and increase brand awareness – find out how it can work for your business

  • Measure your online marketing

    How to accurately measure your digital marketing activity, including websites, online advertising and email and maximise its effectiveness

  • Mobile marketing and m-commerce

    An overview of mobile commerce and how it can help your business