Guide

Content marketing

Introduction

Content marketing involves creating relevant, useful, engaging content to draw your audience in. Unlike traditional advertising, the content you create won’t be directly persuading your audience to buy your products or services. It’s about building a relationship with your potential customers.

Effective content marketing can help you build your marketing lists and increase brand awareness. It can help you develop your online audience and learn more about your customer’s needs. It supports your other marketing tactics. Ultimately it should lead to sales.

This guide outlines how content marketing can benefit your business. It suggests types of content and outlines how to plan, create, publish and evaluate content.