Content marketing involves creating relevant, useful, engaging content to draw your audience in. Unlike traditional advertising, the content you create won't be directly persuading your audience to buy your products or services. It's about building a relationship with your potential customers.
Effective content marketing can help you build your marketing lists and increase brand awareness. It can help you develop your online audience and learn more about your customer's needs. It supports your other marketing tactics. Ultimately it should lead to sales.
This guide outlines the pros and cons of content marketing. It explains content marketing strategy and planning. This guide lists different types of content for marketing. It also explains influencer marketing.