Guide

The sales process

Introduction

The sales process follows a set of steps which, when completed successfully, give you the best possible opportunity of making a sale. The process will also assist you in building vital long-term customer relationships that help you to achieve regular orders. In turn, this will help to establish your business and provide funds for future growth.

This guide helps you to generate sales leads and make sales appointments. It explains the sales meeting and includes a checklist. This guide also explains how to negotiate and close the sale.