Trade and treat customers fairly


Treating your customers fairly is vital to ensuring that you win and retain customers. Businesses are also legally required to treat customers fairly. This means that you have to act fairly during the promotion, sale or supply of a product or service. This requirement applies before, during and after you make any contract.

Understanding the laws that affect you is an important part of running a successful business. This guide explains the main rules covering how you treat your customers, and how to comply with them.