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Mobile advertising
How to create an advertising campaign for mobile formats and methods for measuring success
Commercialisation options for your invention
Three straightforward ways of getting your invention to market: manufacture and sell yourself, license it or collaborate with another business
Avoid sales forecast pitfalls
The key things to avoid when drawing up a sales forecast including wishful thinking, not making it achievable and moving goalposts
The sales meeting
How to prepare for and get the best out of your sales meeting including knowing your customer and making a presentation
Negotiate and close the sale
How to manage a negotiation, and ways of getting the client to commit to your product or service
Sales follow-up and relationship building
How to develop trust by ensuring a smooth transition from order to successful delivery and beyond
Sales meeting checklist
A step-by-step approach to the sales process from preparation and sales meetings through to closing a sale
Banking overseas and UK-based foreign currency accounts
Pros and cons of opening an overseas bank account or a UK-based foreign currency account to hedge your risks
Buying currency options
The pros and cons of buying currency options and how it might help your business hedge foreign exchange risks
Foreign currency transactions and bookkeeping
How making and receiving payments in foreign currencies can affect your accounts
Support for protecting your ideas
Get professional help from intellectual property advisers, a patent attorney or a trade mark attorney to protect your intellectual property in an invention
Who is involved in an e-commerce project?
An overview of the range of interested parties involved in an e-commerce project including marketing and IT and external suppliers
Using solicitors and debt recovery agents
In certain cases when collecting money owed to you it may be sensible to seek professional help
Issuing your debt claim
The forms and evidence you will need to issue a claim for payment
What happens after your debt claim has been served
Court procedures after your claim has been issued, and what the defendant's and your options are
What happens if your debt claim is contested
The procedures if a defence is entered and the case proceeds to a court hearing or trial
Recovering interest on unpaid debts
The types of interest you can charge on unpaid debts and whether you are entitled to claim them back in court
Claiming unfair dismissal: eligibility
What may happen if you dismiss someone unfairly
Set up a staff incentive scheme
Steps employers can take to set up incentive and perks schemes
Ensuring the staff incentive scheme is successful
How to evaluate your staff incentive scheme and ensure it works effectively