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Selling
Preparing to sell. The sales process. Choose and manage a commercial agent. Forecast and plan your sales. Spotting market opportunities. Increase your market share. Identify potential sales channels. Overview on selling to government. ...
Pricing
Competing fairly. Price indications. Price lists, estimates, quotations and tenders. Price your product or service.
Safer ways of working
Reducing the health and safety risks of specific work activities
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Health and safety
Guidance on health and safety basics, writing a health and safety policy, providing health and safety training, setting up a health and safety management system, managing the welfare of people and safer ways of working
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Managing the welfare of people
Protecting your employees from risks and looking after their health and safety needs
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Health and safety made simple
How to meet all of your business' basic health and safety requirements
Coronavirus (COVID-19): Staying safe at work
Your health and safety responsibilities to staff when dealing with COVID-19
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Consumer rights and protection
Guidance on the rights of consumers and your legal obligations when selling goods and services
Protecting your business
How to reduce reduce health and safety risks in your business and avoid penalties related to non-compliance
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe
Market strategy and planning
How to develop a marketing strategy and write a marketing plan
Market research
How to conduct your market research and competitor research