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Selling
Preparing to sell. The sales process. Choose and manage a commercial agent. Forecast and plan your sales. Spotting market opportunities. Increase your market share. Identify potential sales channels. Overview on selling to government. ...
Pricing
Competing fairly. Price indications. Price lists, estimates, quotations and tenders. Price your product or service.
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Employment agencies
Guidance on running employment agency businesses including legal requirements and record-keeping
Workplace pensions
Guidance for Northern Ireland employers on choosing and running a pension scheme including their legal obligations
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Dismissals, resignations and retirements
Employer guidance on dismissing staff, issuing the correct periods of notice and what to do when an employee resigns, retires or dies
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Working time
Guidance for employers on hours, rest breaks and the working week, flexible working, employing part-time workers, Sunday working and night working.
Consumer rights and protection
Guidance on the rights of consumers and your legal obligations when selling goods and services
Manage problems in the workplace
Employer guidance on managing conflict, dealing with bullying and handling grievances and disciplinary procedures
Statutory leave and pay entitlements
Guidance for Northern Ireland employers on pregnancy at work and maternity, paternity, adoption and shared parental leave and pay
National Minimum Wage and National Living Wage
Guidance for employers on the National Minimum Wage and National Living Wage which includes a helpful calculator
Contract types and employer responsibilities
Guidance to help Northern Ireland employers understand their responsibilities and the various contract types for their workers
Staff documents and employment policies
Key documents that Northern Ireland employers need to legally provide to their workers and policies to help manage staff
Staff pay
Guidance for Northern Ireland employers on staff pay including their legal obligations, pay rates and equal pay