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Selling
Preparing to sell. The sales process. Choose and manage a commercial agent. Forecast and plan your sales. Spotting market opportunities. Increase your market share. Identify potential sales channels. Overview on selling to government. ...
Pricing
Competing fairly. Price indications. Price lists, estimates, quotations and tenders. Price your product or service.
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Financing growth
Explore different options for financing growth in your business - from bank finance and equity to grants and crowdfunding
How to grow your business
Guidance to help you explore the different ways of growing your business, such as franchising or buying another business, increasing your sales and market share, achieving efficiencies to boost profits or using IP to grow
Leading staff through growth
Guidance to help you manage change, including change of your organisational structure, recruit staff and directors, and lead and motivate your staff
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Manage business risks
Discover best practices in managing your business assets, monitoring and minimising risks to your business, and creating effective business continuity and crisis management plans
Growth through international trade
Key considerations to help you import, export and purse growth internationally
Growth through strategic partnering
Guidance on different partnering options for your business, including joint ventures, mergers and acquisitions, and how to work collaboratively with another business or institution
Growth through strategic sourcing
Understand the importance of strategic sourcing, how to outsource, and choose and work with reliable suppliers to ensure the success of your business
Assessing current performance
How to measure your business performance, set the right targets and assess whether you should grow your business
Planning business growth
Guidance to help you prepare and plan for business growth, avoid common pitfalls, manage change and projects successfully, meet relevant standards and follow organisational best practice
Growth through product and service development
How to grow your business by developing new products or services
Growth through technology
Understand the key role technology can play in the development of your business
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling