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Selling
Preparing to sell. The sales process. Choose and manage a commercial agent. Forecast and plan your sales. Spotting market opportunities. Increase your market share. Identify potential sales channels. Overview on selling to government. ...
Pricing
Competing fairly. Price indications. Price lists, estimates, quotations and tenders. Price your product or service.
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Data protection and legal issues
Key guidance for Northern Ireland businesses on data protection, using personal data in business and personal data transfers
Create and manage a website
Guidance to help you build, host, optimise and advertise your business website and content
E-commerce
Guidance on selling online through online shops and e-marketplaces, accepting and fulfilling online orders, and complying with e-commerce laws
Introduction to IT
How to find the right software and hardware for your business, plan for or upgrade your business' IT systems and skills, and maximise the benefits of email, intranets and extranets
Software and business applications
Information on using databases in business, open source, cloud technologies and specific types of software that can help you streamline your accounting, payroll and customer management
Communications
Information on different phone systems for business, business broadband, and wireless and mobile technologies
IT security and risks
Best practices on IT risk management, cyber security and protecting your business' wireless network
Choosing suppliers
Information on choosing and managing an IT and an internet service provider supplier for your business
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Consumer rights and protection
Guidance on the rights of consumers and your legal obligations when selling goods and services
IT
Browse our key technology guidance and get impartial advice on using the latest IT systems and technologies to power your business
Social media
How to use social media to benefit your business through strategic planning and best practise