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Selling
Preparing to sell. The sales process. Choose and manage a commercial agent. Forecast and plan your sales. Spotting market opportunities. Increase your market share. Identify potential sales channels. Overview on selling to government. ...
Pricing
Competing fairly. Price indications. Price lists, estimates, quotations and tenders. Price your product or service.
Understanding the local market
Guides on the local business support available for entrepreneurs and networking opportunities to increase your profile and sales
Sales and marketing
Information guides on all aspects of business sales of products and services to marketing, both online and via traditional methods
Selling overseas
Preparing to export. Exporting - an overview. Entering overseas markets. Intellectual property protection overseas. Ethical trading. Manage the risks of exporting. CE marking.
Selling online
Accepting online payments. Create an online shop. Search engine optimisation. Pay per click advertising. Distance selling and online trading. Fulfilling online orders. Planning for e-commerce.
Branding and design
Creating a successful brand and using design throughout your business
Traditional marketing
The basics of traditional and offline marketing tactics such as advertising, PR and direct marketing
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Consumer rights and protection
Guidance on the rights of consumers and your legal obligations when selling goods and services
Social media
How to use social media to benefit your business through strategic planning and best practise
Tender for contracts
Guidance on preparing for tenders and the tender process, including public sector contracts in Northern Ireland, Great Britain, Ireland and Europe
Market strategy and planning
How to develop a marketing strategy and write a marketing plan
Market research
How to conduct your market research and competitor research
Digital marketing
Manage your customer database. Email marketing. Develop an e-marketing plan. Generate business from your e-marketing plan. Search engine optimisation. Pay per click advertising. Web 2.0: a guide for business. ...
Business contracts and fair competition
Forming contracts with other businesses, resolving disputes and competing fairly
Product safety
Laws and guidance for businesses on product safety in Northern Ireland
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...