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Plan your field research
How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.
Six tips for successful primary market research
When you carry out field research to gather market information – ask the right questions, talk to the right people, interpret carefully and be impartial.
Should I use a market research agency?
How to choose between alternative methods of completing field research and how to find professional researchers if you decide to outsource your field research.
Five tips for effective market research
Tips to improve the quality of your market research – from using field research and market reports to interpreting the data.