Search results
Integrating pay-per-click campaigns with SEO
How to ensure you get the most out of your search marketing by integrating pay per click (PPC) advertising and search engine optimisation (SEO) tactics.
Choose the right landing page for your PPC campaign
Read about how to choose the right landing page for your pay-per-click campaign that is both relevant and encourages users to convert – eg sign up or purchase.
Setting pay-per-click campaign budgets
Information about pay per click metrics and how they will help you manage your budget.
Advantages and disadvantages of display advertising
The advantages and disadvantages of pay-per-click display advertising, how it works, when you might use it and how it is different to search advertising.
How to write effective copy for PPC ads
Read about how to write compelling copy, which is the key to converting clicks into sales, including being specific in your ad copy.
What is display advertising?
What pay-per-click display advertising is, how it works, when you might use it and how it is different to search advertising.
Pay-per-click and paid search advertising
How to use pay per click so that users will click through to your website when they seek your products online and you only pay when your ad is clicked.
Succession planning and business transfer
How effective succession planning can create the best outcome for you and your business.
Transferring ownership to a non-family member
The pros and cons of succeeding ownership of your business to a non-family member.
Assessing your options when succession planning
Knowing which succession options exist will enable you to choose one that's best suited to your circumstances.
Have a formal succession plan
How formally setting out your succession plan helps you to achieve your exit target.
Family succession planning
Choosing who your successor will be and preparations for the succession.
Trade sales
How selling your business might be the best option for you.
Value and market your business for sale
Setting a price, building a marketing proposition and identifying possible buyers for your business.
Key factors affecting the value of your business
Planning ahead lets you influence some of the many factors affecting how much your business is worth.
Transferring a business to a family member
How objective succession planning can help you pass on your family business successfully and in a tax-efficient way.
Research sources of potential buyers of your business
Your own trade knowledge, and your adviser, should help you produce a shortlist of potential buyers.
Approach potential buyers of your business
How to approach and negotiate with potential purchasers.
Identify likely buyers for your business
Key points to look out for when trying to identify potential buyers for your business.
Common methods of valuing a business
Different techniques and industry methods of business valuation, eg discounted cashflow and asset valuation.