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Developing your promotional strategy
How to develop your promotional strategy to reach the largest number of customers in your target market using the right mix of tactics such as advertising.
Define your target market
Identify your target market and work out how your product benefits that market as part of your marketing strategy in order to sell effectively and profitably.
SWOT and PEST analysis
How to identify your business' strengths and weaknesses using SWOT and PEST analyses to examine your business and the external environment.
Marketing new products - Genesis Advertising (video)
Video case study explaining how Genesis Advertising market new products.
External and internal analysis for your marketing plan
Assessing the external business environment, and your own internal strengths and weaknesses, to identify the best opportunities.
Marketing plan summary and introduction
Summary and introduction of your marketing plan and what you should include, such as your overall business strategy and key marketing segments to target.
Keeping your customers
Discover who your most valuable customers are. Know your customers' needs. Manage your customer care. Manage your customer database. Reach your customers effectively. Retain and grow your customer base. ...
Measuring paid and organic search marketing
How monitoring search results can provide data to help improve the number and quality of website visitors.
Web analytics tools
How to decide which web-analytics tools are right for your business including choosing between open source, propriety and hosted or cloud solutions.
How to monitor water use in your business
Using a water balance to monitor your water use and comparing your water use with similar businesses.
Initial analysis of your water use and disposal
Analysing current business water use and disposal to give a baseline from which your water balance can be created.
Make a diagram of your business' water use
Making a block diagram of your water use to provide a visual aid to understanding potential savings.
How to keep your environmental policy up to date
How to ensure continual improvement in environmental performance by keeping your environmental policy up to date.
Checklist for writing an environmental policy
A simple checklist for how to draft an environmental policy which is appropriate to your type of business.
How to format your environmental policy
How to plan and develop an environmental policy according to the needs and culture of your business.
How to integrate an environmental policy into your business
Improve supplier relationships, consider environment-related investment, and set objectives for an efficient policy.
Extending the scope of your environmental policy
How to extend your environmental policy to take into account corporate social responsibility and greater sustainability.
Use your water monitoring information to save money
Using the information provided by the water balance and benchmarking to identify and implement cost savings.
Finalise the detail of your water balance
How to ensure you build the most comprehensive water balance by identifying less obvious water usage in your business.
What is water use benchmarking?
Some of the different types of water use benchmarking approaches and the benefits of water use benchmarking.