Create your marketing strategy
Marketing new products - Genesis Advertising (video)
Case Study
Genesis Advertising is a communications agency based in Belfast. It specialises in advertising, design and consultancy.
Here, Managing Director, Stephen Bogan talks about how his company markets new products.
Case Study
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Stephen Bogan
genesis advertising ltd
Stephen's top tips:
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"Understand your target audience"
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"Determine why your product would appeal to them"
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"Work out where to reach your audience, at what time and for the lowest cost possible"
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"Evaluate the success of each campaign"