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Marketing new products - Genesis Advertising (video)

Case Study

Genesis Advertising is a communications agency based in Belfast.  It specialises in advertising, design and consultancy.

Here, Managing Director, Stephen Bogan talks about how his company markets new products.

Case Study

Stephen Bogan

genesis advertising ltd

Stephen's top tips:

  • "Understand your target audience"
  • "Determine why your product would appeal to them"
  • "Work out where to reach your audience, at what time and for the lowest cost possible"
  • "Evaluate the success of each campaign"