Search results
Plan your field research
How to plan your field research for gathering market information including surveys, interviews, observation research and experiments such as blind taste tests.
Measure and monitor your Facebook activity
How to track the success of your business’ Facebook activity using Insights, and use this information to post better content and improve audience engagement
Set up and run a Facebook business page
How Facebook works, how to set up a page and how you can use it as part of your marketing plan to reach your audience and engage wit customers online
Developing your sales forecast
How to improve the accuracy of your forecast by breaking down your sales figures into smaller categories such as by product, market, region or customer.
Sales forecast assumptions
How to build expected changes in your business relating to factors such as your products and your market into a sales forecast.
Plan and forecast sales
How to use sales forecasting, a monthly prediction of your sales, to improve the management of your business and avoid cashflow problems.
Advantages and disadvantages of Facebook for business
The advantages of a Facebook businesses account such as targeted advertising and customer engagement and the disadvantages such as getting negative feedback.
Create a sales plan from a sales forecast
Advice on how to achieve your sales objectives by creating a sales plan including your focus, the necessary changes, the steps involved and your target markets.
Facebook for business
How to set up, run and monitor a Facebook business page and advertise through Facebook including the benefits and challenges.
Facebook advertising
How to use Facebook’s advertising platform to reach your specific target audience and achieve business goals - sales, sign-ups, awareness and engagement
Universal Credit
Employer guidance on Universal Credit - a payment for working-age people who are on a low income or are out of work.
Podcast for business
What you need to consider before launching a business podcast, the pros and cons, and how to set up and run a podcast series.
What to consider before launching a podcast
Identifying your podcast target audience, choosing a podcast name and how often you should release new episodes.
Exporting and importing
Free business guidance on exporting and importing, accessing new markets and getting the right export support in Northern Ireland
How to set up and run a podcast series
What you need to consider before setting up and running a podcast for your business including buying the recording equipment.
Advantages and disadvantages of having a podcast
Understand the pros of having a podcast for your business such as digital reach and the cons such as time and resources.
Biological dosing systems for fats, oil and grease
The most effective way for catering businesses to use biological dosing systems to deal with fat, oil and grease.
Labelling food products
Introduction to food labelling rules that require you to provide certain information to customers, including information relating to allergens and nutrition.
Claims about nutritional and health content
The rules that you must follow when making nutritional or health claims for food and where to find further guidance.
Dishonest labelling and misdescription
Legislation and regulations to prevent mislabelling or misdescription of foods, and examples of misdescription.