You should track and measure your activity to determine whether your page is performing well or whether improvements are needed. Facebook Insights is a free tool that can help you do that. It is automatically available when you set up a Facebook business page.
Page Insights allows you to analyse metrics, including:
- the number of people who like your page
- how many people see each post (known as the reach)
- how many people interacted with each post, including clicks, likes, shares and comments
- when your audience are online
- page visits
You can use this information to decide when to post updates and to help understand what type of content creates interest among customers.
Insights also provides demographic information about the people who like your page. This includes:
You can also ‘watch’ other pages. This can help you benchmark against your competitors.
Facebook advertising reporting
If you use paid-for advertising on Facebook, the Adverts Manager tool can help you see how your adverts are performing.
Using the Facebook tracking pixel can help you get detailed information on your advert performance. The pixel is placed on your site and monitors when someone from Facebook takes a desired action on your site (known as a conversion, eg a sale or contact form completion).
You can assign a monetary value to each conversion and compare this with your advertising spend. This helps you easily see your return on investment.