Labelling food products

Claims about nutritional and health content


Nutritional claims suggest that food products have beneficial nutritional properties. They include statements such as:

  • low fat
  • source of calcium 
  • high fibre
  • reduced salt
  • no added sugar

Health claims suggest a connection between food and health. They include statements like:

  • good for you
  • calcium helps maintain normal bones
  • keeps you feeling fuller for longer
  • helps improve concentration

Rules for nutritional and health claims

If you want to make nutrition or health claims for your foods you there is specific legislation you must comply with. This legislation requires claims to be authorised. This makes it easier to identify nutrition and health claims that you can justifiably use on a specific product. It is designed to:

  • protect consumers from misleading or false claims
  • harmonise rules across the different countries making it easier to trade

The regulation lists the claims that you can make for foods and the criteria your product must meet before you can make them.

Download guidance on nutritional and health claims on foods (PDF, 435KB).

The UK has left the EU. From 1 January 2021, certain requirements around nutritional and health claims will change. Find out more about nutrition-related labelling, composition and standards from 1 January 2021.