Search results
Win contracts at the right price
Discover what clients look for when weighing up different tenders including the lifetime cost of products and services.
Branding for different sectors
The similarities and differences between branding in different market sectors including start-up businesses, business-to-business and service businesses.
What do businesses need to do when making environmental claims?
Responsibilities when making environmental claims and what can happen if you don’t comply with consumer protection law.
Green Claims Code checklist
Thirteen statements which businesses can use to understand how to implement and use green claims responsibly.
Crowdsourcing on social media
Benefit from using your social media presence to contribute innovative ideas and solutions to your company's problems through crowdsourcing and open innovation.
Search engine optimisation friendly web design
Learn how to optimise your website design to both work well with search engines and create a good experience for the user through content and accessibility
Substantiate your environmental claims
Businesses should provide evidence, which can be verified, to support their objective or factual environmental claims.
Truthful and accurate environmental claims
How to avoid misleading consumers by giving them an inaccurate impression, even if those claims are factually correct.
Clear and unambiguous environmental claims
Environmental claims should be worded in a way which is straightforward so that consumers can easily understand them.
Open and transparent environmental claims
The environmental claims your business makes must not omit or hide important information from consumers.
What are environmental claims?
An overview of what business environmental claims are and when they are misleading for consumers.
Fair and meaningful environmental claims
It is important that your customers are not misled by the way comparative environmental claims are made.
Budgeting for a brand
How to review and budget for your brand, and what you need to budget for including design needs, advertising and staff training.
How to manage your brand
The ways you can communicate your brand and get your brand message across including storytelling and credibility.
Key elements of a successful brand strategy
How a brand is created and communicated through the vision, values and personality of your business including the four elements of a successful branding project.
Business benefits of branding
How branding can add value to your business and build relationships with your customers by creating a reputation that sets you apart from competitors.
Your brand and your customers
Understanding your customers’ needs, and how to build strong relationships between your customers and your brand.
What is branding?
What branding is, and how it could benefit your business if you get it right by highlighting what is unique about your business compared to competitors.
Create your sales plan
How a sales plan will help you to sell your product or service
Online selling
How your business can successfully use the internet to sell its products or service including creating an online shop and marketing online