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Advantages and disadvantages of using social media
Understand how social media can benefit your business through increased brand awareness, and the potential pitfalls such as ineffective use.
Comply with advertising standards
The laws and codes of practice that govern advertisements and direct marketing and how to work within them by being honest, legal, decent and truthful.
How are advertising standards regulated?
How advertising standards are regulated in the UK by two advertising codes covering broadcast and non-broadcast advertising and how to work within them.
Online and email advertising regulations
The special rules and regulations you must adhere to when using online promotional or marketing methods under the CAP advertising code.
Four advertising pitfalls to avoid
Prevent misleading your customers and breaking advertising rules by avoiding these common advertising mistakes.
Advertising complaints procedures
What happens if a complaint is made against you and how you can complain about your rivals' advertisements if they are in breach of advertising codes.
The CAP and BCAP Advertising Codes
What kind of marketing and advertisements the Advertising Codes cover and the key points you need to be aware of.
Email marketing
Best practice advice to improve open and click rates and boost sales through email marketing campaigns.
What is email marketing?
Definition of email marketing, its importance for your business, the types of email marketing and options for sending email marketing messages.
How to ensure your online sales promotions are compliant
How you can make sure your online sales promotions are compliant and do not mislead consumers.
Sales laws
Laws regarding the sale of goods, including age-restriction, Sunday trading and labelling
Dispose of fat, oil and grease in your food business
The most effective ways for catering businesses to handle, store and dispose of waste fat, oil and grease.
The cost of using fat, oil and grease for food businesses
The costs catering businesses may have to pay when using and disposing of fat, oil and grease.
International trade fairs
Advice on visiting or exhibiting at trade fairs overseas and finding the right fair for your business.
Dealing with fat, oil and grease in your food business
How caterers and food businesses can reduce costs, risk and environmental damage by dealing with fat, oil and grease correctly.
Skills support for food and drink businesses
Skills support and development for food and drink businesses in Northern Ireland.
Paper manufacturing and air pollution
Types of air pollution from paper and cardboard production, and what you must do to reduce or prevent it.
Paper manufacturing and noise pollution
What your business must do to reduce or prevent noise pollution from your paper and cardboard production.
Paper and cardboard manufacturing pollution prevention
How to prevent air, land and water pollution in paper and cardboard production and dealing with pollution incidents.
Types of joint venture
Differences between various types of joint venture structure, and how to decide on the right form of partnership for your business.