Comply with advertising standards

The purpose of advertising standards is to make sure all ads are legal, decent, truthful, and honest. As long as your ad follows these rules, you shouldn't face any problems. No matter what type of media you use, your claims about your product or service must meet certain regulations.

In the UK, there are two main authorities that regulate advertising: one for broadcast ads and one for non-broadcast ads. These organisations are in charge of setting, updating, and enforcing the advertising rules.

This guide outlines how advertising standards are regulated, the advertising complaints procedures and highlights four advertising pitfalls to avoid.