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UK delegation to Kidscreen Summit
Join the UK delegation at the Kidscreen Summit in San Diego.
Marketing your business in Europe
How to market your business effectively in another European country, including researching your target audience and establishing new contacts.
Understand European marketing practices
The differences in marketing in other EU or EEA countries, including local laws, distance selling regulations, cultural and language differences.
Corporate social responsibility: local community
Understand the role of corporate social responsibility and community engagement in building your reputation and business relationships.
Position your brand for European markets
Considerations when targeting your brand to markets in other European countries including your business values and language barriers.
Corporate social responsibility: ethical trading
What is ethical trading and how to demonstrate to your customers your commitment to corporate social responsibility.
Establish marketing contacts in Europe
How to set up a marketing base to help promote your business in another European country using partners and resellers in the local market.
Business benefits of corporate social responsibility
Understand the benefits of CSR and corporate social investment, and why becoming a responsible business can help you boost your brand, performance and margins.
Advantages and disadvantages of growing your business
Consider all the advantages and disadvantages of business expansion before investing in growth.
What is corporate social responsibility?
Introduction to corporate social responsibility and examples of CSR activities such as ethical trading, environmental efforts and volunteering.
Digital marketing in Europe
How to ensure your website is appropriate for your chosen country, and advice on using affiliates to drive sales, considering language and culture.
Forward foreign exchange contracts
When it's a good idea to agree to buy or sell a fixed amount of foreign currency on a set date.
Identify foreign exchange risks
Assessing the possible impact of exchange rate changes - and what you can do to minimise the risks.
Corporate social responsibility: environmental impact
Environmental corporate social responsibility focuses on 'green' issues such as energy and water use, waste management and climate change.
Overcome the challenges of marketing in Europe
How to minimise risks and avoid penalties or fines when marketing products or services in a foreign European country.
Business growth through diversification
Risks and rewards of diversification, the different strategies you can use, and how to diversify your business for growth.
Identify new business opportunities
How to spot new opportunities to increase sales, grow market share or take your business to new markets.
Exploit new business opportunities
Understand the importance of opportunity exploitation and find out how to explore and exploit business opportunities.
The purpose of strategic planning
Understand what is meant by strategic planning, what the process entails, and the purpose it serves in your business
Importance of business growth
Understand why growth is good for business, common reasons for growth and how to identify growth opportunities.