Guide

Branding for your business

Introduction

The terms 'brand' and 'branding' can be integral to a business' success - but what exactly do they mean? Does your business have a brand, and does it need one?

Branding gets right to the core of your business' values. It is about discovering and communicating the essence of your business and what it delivers to your customers. In effect, your brand creates your business' reputation and its 'personality'. A strong brand can make your business stand out from the crowd, particularly in competitive markets.

This guide explains what branding is and why your business needs it. It outlines how to manage your brand and how branding relates to your customers and your staff.