Advertising

Advertising can help your business connect with the right audience. Before choosing a type of advertising, consider:

• who your audience is
• your budget
• your marketing goals

Some types of advertising work best for building brand awareness, while others are designed to drive direct sales.

Common types of advertising

Consider these common types of advertising and which is suitable for your business:

Print advertising

You can promote your business in a range of print publications. National newspapers and magazines reach wide audiences, while local papers or trade publications can target niche markets. See print advertising.

Online advertising

Online advertising allows businesses to promote products or services through websites, search engines, social media platforms and video-on-demand services. It can help you target specific audiences, control spending and measure results. Before choosing a channel, decide what you want the advert to achieve, such as increasing enquiries, making sales or raising awareness. See online advertising.

TV advertising

TV advertising can reach large audiences and create a strong emotional impact. It’s a high-cost option that can reach large audiences and works well for brand awareness campaigns.

Radio advertising

Radio advertising can target local or national listeners. Local radio stations are often more affordable and can help you reach specific communities.

Cinema advertising

Cinema advertising offers a focused environment with a captive audience. It’s an effective way to create a memorable impression. Learn more under TV, radio and cinema advertising. See TV, radio and cinema advertising.

Outdoor advertising

Outdoor advertising includes billboards, bus adverts and other out-of-home options. It’s useful for building brand awareness and targeting local audiences. See outdoor advertising.