Consultation on Draft Tourism Strategy for Newry, Mourne and Down

Have your say on the vision, strategic objectives and ambitions for the next five years

Newry, Mourne and Down District Council’s Draft Tourism Strategy 2023-2028 sets out the Council’s vision, strategic objectives and ambitions for the next five years.

The purpose of the draft strategy is to provide a clear roadmap and practical guidelines to maximise opportunities for the Newry Mourne and Down district as a tourism destination.

Views are invited on the Executive Summary of the draft strategy.

Key ambitions of the plan

• Raising the profile of this destination as:
  • a fully ratified UNESCO Global Geopark as of May 2023
  • the home of three designated Areas of Outstanding Natural Beauty: Mourne, Ring of Gullion, Strangford and Lecale
  • a landmark tourism destination with world-class authentic experiences that define the destination including culture/heritage, food/drink, outdoor activities and adventure, wellness and events/festivals
  • a premium outdoor activity/adventure destination
• Empowering tourism providers in the destination to achieve sustainable livelihoods, create employment and spread economic benefits into the wider community.
• Engaging the local resident and business communities in the destination’s tourism industry and offering.

First published 23 October 2023