As the tourism industry in Northern Ireland continues to develop, there are opportunities for businesses to consider a growth strategy.
In recent years the industry has benefited from significant major events such as the World Police & Fire Games in 2013 and the Giro d'Italia. Future opportunities will arise from events such as the 2017 Irish Open and the 2019 Open Championship.
There is also a growing demand in screen tourism following the worldwide success of programmes like Game of Thrones.
The Northern Ireland Year of Food and Drink 2016 promoted the region as a food tourism destination.
Northern Ireland has also benefited from other significant tourism developments including the opening of Titanic Belfast and Derry~Londonderry having the title of 2013 UK City of Culture.
It is anticipated tourism will play a major part in the economic growth of Northern Ireland with the aim of hosting one major global event each year. Planning to grow a tourism business will help you prepare for growth and identify the steps you should take.
This guide will outline how existing tourism businesses can grow their business to help them capitalise on future opportunities in the industry.