Guide

Customer relationship management

Introduction

Customer relationship management (CRM) is a strategy for managing your business' interactions with current and prospective customers. The term CRM also describes IT systems and software designed to help you manage these interactions.

There are dozens of CRM systems available that come with varied pricing plans. Successful CRM strategy relies on choosing the right technology that can help you turn your customer data into useful, actionable insight.

This guide will help you understand what is a CRM system and decide if your business needs it. It will explain the business benefits of CRM systems and potential drawbacks, and show you how to create your CRM strategy.

Finally, it will outline the most common types and examples of CRM software and help you choose and implement them.