Guide

Designing a successful brand

Introduction

Your brand can be your business' most important asset and can make you stand out from the crowd. Every time a customer encounters your business, your brand image creates an impression on them.

Designing a brand is more than just choosing a logo and a brand name. To create a successful brand, you can work with designers on everything from the look and feel of your website to the design of your stationery.

This guide is for businesses looking to launch a new brand, build brand identity or rebrand an existing product or service. It explains the benefits of design in establishing a brand and gives advice on choosing the right brand strategy. It offers practical tips on using design and ensuring brand consistency.

You can also complete our Get design ready tool to improve your understanding of design and its role in developing successful products, services and businesses.