Guide

Designing a successful brand

Introduction

Your brand can be your business' most important asset and can make you stand out from the crowd. Every time a customer comes into contact with your business, your brand image will create an impression on them.

To create a successful brand, you can work with designers on everything from the look and feel of your website to the design of your stationery. Your brand should project a consistent and distinctive image of your business.

This guide is for those businesses looking to launch a new brand, refresh their brand identity or rebrand an existing product or service.

It explains how design can be used when undertaking a brand development project and outlines ways to help you create a successful brand, ensure brand consistency and realise the value of online branding.