Digital intellectual property and your business
Modern businesses increasingly create, acquire and own digital assets, because everything from photographs and original music to software and technical data can now be retained in a digital format.
Digital assets are a form of intellectual property (IP), and like all property they can be valuable and provide an important source of revenue. These IP rights must therefore be protected if they are to be effectively exploited.
This guide defines digital assets, explains how to protect them, what to do if your rights are infringed and how to use licensing and contractual arrangements.
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