You do not need a large corporate-sized advertising and marketing budget to be able to compete for and win business. Keeping an eye on the market and looking out for relevant business opportunities can help you grow and increase profit.
You must be clear about what you want to achieve with your business. You also need to be able to differentiate your business from your competitors. Research your marketplace, understand your product or service and know why people would want to buy from you.
This guide outlines what you can do to find and create new business opportunities - and how you can compete successfully for them.