Guide

Food tourism opportunities

Introduction

Food is a vital part of Northern Ireland’s overall tourism offering. Businesses that sell, produce or serve food can benefit from the growing food tourism market. Tourists spend more on food and drink in Northern Ireland (32 per cent of their holiday spend) than they would in other parts of the UK [National Office of Statistics].

It’s estimated that food tourism generates over £350 million per year to the local economy.

Visitors see food and drink as an important part of the authentic Northern Ireland experience. Things like food provenance, craft spirits and beer, local food stories and food experiences can make a trip memorable.

This guide will highlight how businesses can take advantage of the food tourism market and offer authentic food experiences to visitors.