Food tourism opportunities

Food tourism experiences

Tourists want to immerse themselves in local culture through authentic food experiences. Food, hospitality and tourism businesses can provide food-based experiences to visitors, such as:

  • guided food tours
  • food trails
  • festivals, markets and fairs
  • tastings
  • farm, factory or brewery tours
  • food themed events

Tourism NI provides a creating experiences toolkit as practical resource to help businesses deliver tourism experiences.

Groups of businesses can work together to offer packages, e.g. a farm tour, cookery class, tasting menu and accommodation. 


There are plenty of opportunities for businesses to get involved in many of Northern Ireland’s annual food festivals and events. This could involve selling your produce at a market stall. Accommodation and tourism experience business can offer special packages based around existing events.

Find guidance on running a food event, download the Year of Food and Drink – event organisers’ toolkit (PDF, 4.7MB).

Any event can include a food element. If you run a festival or event, consider creating a food village to showcase local food businesses or showcase products with a cookery demonstration