Guide

Manage your registered trade mark

Introduction

A trade mark is a form of intellectual property that distinguishes your goods or services from those of other businesses.

You can protect trade marks to a certain degree under common law rights without registration. However, registration grants them statutory protection which provides a number of significant advantages over common law rights alone.

If you choose to register your trade mark, you will need to follow certain processes to maximise benefits, maintain and protect your registration on an ongoing basis.

This guide explains what you need to do to renew or amend your registration, enforce your trade mark rights, defend against infringement and oppose new trade mark registrations.