Guide

Trade marks

Introduction

Trade marks are signs that distinguish your products and services from those of other traders.

A trade mark may be a distinctive word, phrase, logo, picture, shape, sound, smell or colour, or even a combination of all these elements.

This guide explains what trade marks are, how they can benefit your business and how to choose, register and protect a strong mark.

It also explains how registering a trade mark can secure your legal rights to use your mark, licence it or sell it, or to take action against anyone who uses your mark without permission.

If you have already protected your trade mark, see how to manage your registered trade mark.