Trade marks


Trade marks are signs that distinguish your products and services from those of other traders. A trade mark may be a distinctive word, phrase, logo, picture, shape, sound, smell or colour, or even a combination of all these elements.

This guide explains what trade marks are, how they can benefit your business and how to choose, register and protect a strong mark. It also explains how registering a trade mark can give you legal rights to use your mark, licence or sell it, or to take action against anyone who uses your mark without permission.

There is no legal requirement to register a trade mark. However, if someone else has already registered the trade mark you intend to use, they can take legal action against you.

If you already have a registered trade mark, see how to manage your registered trade mark.

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