All businesses need to keep improving their products, services and business processes to anticipate and respond to changing customer needs.
This means investing time and money into market research to establish these requirements and then into developing your products and services to ensure you meet them.
Research and development (R&D) - together with the design of new and modified products - forms an essential part of making your business more profitable and productive.
This guide looks at why R&D - and sometimes product design - are so important if your business is to remain competitive.
It advises on how to manage R&D and product design processes, conduct internal research and commission external R&D expertise. The guide also details government support available for certain types of research and development activity.