Guide

Use innovation to start or grow your business

Introduction

Business innovation is all about the successful exploitation of new ideas.

Bringing new and improved products and services to market is only one aspect of it. Innovation can involve starting a new business, finding new ways to increase the efficiency of your business and, most importantly, improve its profitability. Sometimes, an idea may originate from within an existing organisation - eg a business or university. In these cases, the new business is called a 'spin-out'.

It is important for businesses to continue investing in innovation during difficult trading conditions, so that they are in a better position to compete when conditions improve.

This guide explains how you can make your business processes more innovative and outlines the different approaches you can take. It gives you advice on innovation start-ups, planning for innovation and creating the right business environment to develop your ideas. It also outlines the help and support available to innovative businesses and the risks and rewards associated with innovation.