To be a success in business you need to sell a product or service and make profit.
But before you sell anything, you must thoroughly understand your own business, rival businesses and the market place to give yourself a competitive edge.
In this guide you will find information on the essential steps that any business must take before selling a product or service. You will find details on competition and the importance of a brand, pricing and promotions and how to sell online or in a shop environment. This guide also provides information on sales agents and distributors, licensing and setting up sales contracts.