Protecting digital intellectual property
Digital intellectual property is intellectual property (IP) in digital format. Most businesses create, handle and store some sort of digital IP, perhaps without realising it.
Images, videos, audios, digital documents, software and databases can all be considered digital IP. These assets are valuable. They can help you build a successful brand and run effective marketing campaigns. They can also have a key role in supporting sales, staff training and workflows. Because of their inherent value, digital assets should be protected.
This guide explains what digital assets are and tells you how to protect them. It helps you understand the IP challenges in the digital world, specifically around protecting your IP in digital content, your websites and social media. It also looks at how digital asset management tools can help you manage and protect your digital IP.