See.Sense. is an electronic systems design company specialising in cycling lighting and technology applications. See.Sense. wanted to bring a new intelligent bicycle light through production to market, and considered funding options to achieve this.
See.Sense. co-founders Philip and Irene McAleese explain why crowdfunding was the perfect fit for their company and product, describe how early market testing and interaction with customers brought benefits to their design process, and talk through some of the benefits and potential drawbacks of a crowdfunding campaign.