Selling through online travel agents

Introduction

Guide

The way customers book their travel and accommodation has changed. There is a shift towards booking every aspect of the journey online.

Consumers are drawn to online travel agents and accommodation booking websites like Booking.com, Airbnb, Lastminute.com and Expedia. These websites and mobile apps offer customers a variety of options for planning their journeys. Customers can easily filter and compare a range of accommodation options from one website.

Because of how popular these websites are, it has become almost essential for accommodation providers to use them to remain competitive. These websites could put your business in front of a large global audience. However, the commission they charge could reduce your profit margins.

This guide highlights the advantages and disadvantages of selling through online travel agents. It also outlines how to choose an online travel agent to work with and includes top tips for selling through online travel agents.