Guide

Selling through online travel agents

Introduction

The way customers book their travel and accommodation has changed. There is a shift towards booking every aspect of the journey online.

Consumers are drawn to online travel agents and hotel booking websites like Booking.com and Expedia. These websites and mobile apps offer customers a variety of options for planning their journeys. Customers can conveniently filter and compare a range of accommodation options from one site.

Because of the popularity of these sites, it has become almost essential for accommodation providers to consider using them in order to remain competitive. These sites could potentially put your business in front of a large global audience. However, the commission they charge could reduce your profit margins.

This guide highlights the advantages and disadvantages of selling through online travel agents and outlines how to maximise revenues when using them.