Understand your ideal customer with artificial intelligence (AI)
Introduction
Guide
Artificial intelligence (AI) is changing the way businesses connect with customers. From audience segmentation to content creation and performance analysis, AI is helping businesses deliver more personalised, efficient, and scalable marketing strategies.
While AI has been used in marketing for some time, recent advances in machine learning, natural language processing, and data accessibility have made it more powerful and easier to adopt.
This guide shows how to use artificial intelligence to understand and reach your customers, how to use artificial intelligence for market research and give insights into how to evaluate your marketing with artificial intelligence.