Case study

Use innovation to start or grow your business

Getting a product to market - Babocush (video)

Babocush baby comfort cushion took 14 years to come to market. It has since gone from a simple, innovative idea to an award-winning product with a global reach.

In this video case study, the creator of Babocush and company CEO Kerry Nevins, explains why she took the plunge into new product development, and what lessons she learnt along the way.

Describing how she designed, safety tested and protected a 'first in the market' product, Kerry reveals that grit, perseverance and access to specialised support were key to getting her new venture off the ground.