User-centre design contributes to the successful development of products, services and websites. It is a process that focuses on user research, engagement and feedback. It can generate many benefits to businesses, including stronger sales, reduced risks and cost-efficiencies.
This guide explains the advantages of user-centred design. It describes concepts and methods to help you improve the design of your products or services. It also tells you how you can incorporate the user-centred design process into your business practice and recognise the advantages of inclusive design.