Design is a critical element in any start-up business. It influences the way your products, packaging, marketing and websites look and work.
It also affects how your customers use and value your products and services, how your workplace is set up and run and the efficiency of your processes. For a new business, design can be an excellent competitive advantage. It is worth considering how design can help in every area of your business.
This guide explains how design affects your business and helps you understand different aspects of design. It outlines how to identify and evaluate design, learn about design methods, access professional help and develop an understanding of more detailed design considerations.
The information in this guide is aimed at start-ups, businesses developing new products and services, and those entering new markets. To learn more about design, you can also use our design tool.