Advertising can increase sales and raise brand awareness for your business as part of your marketing strategy. You can organise your own advertising directly with advertising providers, including:
- print publications
- search engines
- social media channels
- radio stations
However, you may find it helpful to use an advertising agency if you feel you lack the knowledge or time.
Advertising agencies can help you devise an advertising strategy. They can then create the advertising campaigns that will best promote your business. While using an agency will cost more, you will benefit from their knowledge and skills. Most agencies offer both creative design and advertising placement services.
It's important that you choose and effectively manage an agency that understands the needs of your business.
This guide helps you to choose an advertising agency, including a checklist. It explains how to set an advertising budget. This guide also advises you on how to manage your relationship with the agency.